Brand Identity • Logo Design • Art Direction
Mauna Key Beach House is a boutique hotel resort based in Hawaii. The resort has been built in 2019 with a goal, that its guest can enjoy the moment of escape while immersing themselves in the luxury leisure. The company is distinguished by a unique, and minimalistic style, combined with an elegant touch of grace.
Our challenge was to build a brand identity that combines a unique communication strategy with a creative approach.
Brand visuals are minimal, combined with a touch of an elegant, coastal vibe, emphasizes the timeless quality of the brand. Strong, yet graceful lettering adds dependability and elegant character. The color palette is inspired by the ocean, where the blue sky and water meet transparent white sand. The colors are soft, subtle, and enjoyable. Color psychology also suggests that blue evokes peace, and at the same time inspires trust, and loyalty ‑ all of these features reflect the core values of the brand. Mauna Key Beach House welcomes the guests to feel a part of their legacy, offering a unique moment of escape.